Is your club database reliable?
It’s only as good as what goes in
Marketers and club operators know all too well the challenge of tracking and measuring response rates that lead to conversions.
Predictive modeling is a phrase we at Instinctive Insights use with ease, though many of you may wonder what it really is and more specifically, how its use will benefit your club.
Very often health clubs struggle to find, target and engage the right audience for specialty and niche services and programs.
How do you deal with planning in home dates for direct mail when major holidays are a factor?