You may have seen us post stats from client campaigns boasting ROI percentages in the 1,000s. As implausible as this may seem, it's true. So how can we deliver such great returns on investment? And more importantly, how can we prove it?
We append hundreds of data points to each member's household record to truly understand what a club's membership base looks like. These data points are analyzed, processed, and then used to build distinct persona profiles.
Using what was learned about current members, we scour the surrounding geographic area to find non-member households who look and behave like current members.
At this point, our proprietary Predictive Models—engineered explicitly for the fitness industry—perform the real magic. These models stack-rank non-member households from "least-likely” to “most-likely" to convert. This step is crucial for effective targeting. It enables stakeholders to know, with confidence, which households to invest in right now. Dive deeper into our Predictive Modeling.
We target the best households and overturn the idea that marketing is just an expense. When done right, it’s a profit center.
Our creative design team builds marketing campaigns with distinct ads that resonate with each persona profile. The design and content are tailored to meet them where they’re at in life by presenting the most relevant club programs and services.
After campaign maturity, we demonstrate ROI and acquisition cost by showing the number of household conversions achieved in each channel.
It’s a clean, accurate, and ethical process whereby names and physical addresses are matched from the target list to the active member list.
Start your membership gains today with Instinctive Insights.