Ads are smart. Banners, pop-ups, GIFs, and plain text ads run on nearly every web page people visit. They can’t be ignored and no, they aren’t listening in on your devices! We know how they work.
Your browser knows what you’ve searched, which sites you have visited, and even what people in your house are researching. In a fraction of a second, Google offers your banner space on a market, examines bids, and awards the space to the highest bidder.
Then you see an ad that so closely matches what you’ve been doing that you think you’re being spied on. You are seeing an ad specifically targeting you.
We prove it with our unique tracking capabilities.
But while the magic of individual ad targeting happens in a fraction of a second, in our world there is much more to it.
At Instinctive Insights, we have engineered sophisticated tracking systems enabling our team to identify the unknown households receiving your ads.
When they submit forms or send emails and place calls from ads, or from your site, we can identify a percentage of these households and attribute them to membership conversions.
How cool is this?
Tracking must go all the way to the sale.
Metrics and activity are all valuable insights into the health of a campaign, but ultimately, the most important is tracking engagement to sales. Without a robust tracking process, that can prove to be incredibly tricky for sales that aren't instant, online purchases.
You need more than just an ad network.
Success requires more than choosing an ad network and developing great ads—campaign type and management are critical to success. Learn about our campaign management.