We answer the "did it work?" questions with demonstrable and quantifiable ROI answers.
Marketing is ultimately about profit, and our data-driven processes are focused on improved conversion rates and maximizing ROI across all marketing channels.
Many competitors attribute conversions with loose or fuzzy matching. This loose-attribution mentality doesn't represent a true view of a campaign's return on investment.
At campaign maturity, we present a tight match-back report using full name and address matching. We believe that anything less isn't as pure of an analysis of the results.
Our Machine Learning techniques predict the likelihood of marketing success the next time around. Factored in are various revenue data points to calculate ROI and potential profit. Persona-based targets and execution channels are continuously analyzed for performance, including unpredictable market influences.
Marketing Results Really can be Tracked.
To successfully track ROI, it is critical to preserve who was engaged, when, via what channel, and with what offer or call to action. We meticulously analyze these details compared to results to present a holistic understanding of what happened.
We are not shy about providing hard data and custom reports. Our data gurus are experts at deep analytics and personalized reports that measure performance the way you assess your business
Results-Focused analysis is only half of the equation.