At Instinctive Insights:
We target households because of who they are, not because of what their neighbors look like. Our Data-Driven approach includes 600+ demographic and psychographic elements for nearly every household in the U.S.
Our predictive models determine the right elements and values that identify the households most likely to become a member of a Club.
Creative at Instinctive Insights is Persona-based so appropriate imagery & messaging is delivered to each household. Our digital printing technology enables us to keep production costs down without any upcharges for multiple versions.
Who does Direct Mail Attract?
Busy families with higher income and wealth. They’re typically in their mid-to-late 30s, 40s or 50s and are the busiest, most affluent families with less time for clicking on digital ads, and doing online research. [Actual Club Study: New member data measured a 46% lift in conversion when using direct mail to target affluent (36-59) year-old families.]