Jeramy Fishel, founder of Instinctive Insights, has carved a niche in the fitness industry by utilizing data-driven strategies to enhance profitability for health and fitness clubs. With a strong blend of technological expertise and business acumen, Jeramy equips club owners and marketers with cutting-edge tools to thrive and expand.
Before founding Instinctive Insights, Jeramy honed his skills as the COO and Chief Data Scientist at a leading marketing agency serving the utilities and hospitality sectors. While there, his obsession with the power of data-driven practices took shape, resulting in his development of proprietary modeling algorithms powered by machine learning. These new techniques significantly improved marketing returns on investment (ROI), showcasing the true power of business-minded data science.
Jeramy’s entrance into the fitness industry was marked by a standout presentation at IHRSA 2015, which was co-led by Cincinnati Sports Club. Their session, “Doing More With Less: Effective Use of Data-Driven Marketing,” demonstrated the power of data to spur membership growth. The talk captivated many club owners and marketing managers. It was the main catalyst for propelling Instinctive Insights into a dedicated focus on the fitness industry.
Jeramy’s obsessive passion isn’t limited to technology; his own strength and fitness journey—from bean-pole data nerd to healthy middle-aged executive—has given him a far deeper appreciation of the industry. He truly appreciates the importance of holistic wellness, peak performance, and staying informed of the latest fitness breakthroughs.
Jeramy’s unique combination of executive leadership, technical prowess, and love for fitness makes his approach profoundly impactful. He continually aims to arm club executives and marketers with effective, practical, and actionable strategies. His expertise and dedication to the industry ensure that Instinctive Insights remains at the forefront of fitness marketing innovation.
