We empower clubs to focus on providing exceptional member experiences, while we focus on saving them time, money and getting new members.
Marketing is as complicated and overwhelming to club and gym operators as getting in shape is to the average nonmember. In the same way Fitness Professionals instruct, teach and guide clients to a healthier lifestyle, our multi-disciplinary team of Marketing Experts has the experience, tools and processes that help our clients in the Fitness Industry achieve a healthy bottom line.
Data is the core of our approach, and we’re experts at finding the opportunity where it lies: in prospect behaviors. We turn 600+ demographic and psychographic data elements into intelligent target strategies that find and engage the right audience.
Our processes prove—or disprove ROI based on the story the data tells. We’ve engineered fitness industry based, predictive modeling algorithms that adjust to campaign results and select the “best of the best” prospects for future campaigns. The models are predicting the likelihood of marketing success for every “next” campaign.
"It’s not random sending and spending with Instinctive Insights."
Kelly W. Snook, Communications Director
Future campaign spend is predictable and adjustable. Revenue goals are met through optimization of Persona-based targets, to direct reinvestment to those that are achieving, and resting those that aren’t at peak performance.
These days, there are so many channels to choose from. And most fitness clubs don’t have time to make sense of it all. The systematic, logic-based approach we take minimizes the guesswork about which channels are performing and which aren’t. And like everything we do at Instinctive Insights, this enables budgetary decisions to be made with sound information, based on careful analysis.
Tight match back reporting is where ROI reporting begins and ends at II. Reporting is clear, our clients understand precisely which new members received a post card or digital ad, through name and address matching. Anything less is a fuzzy match, and in our philosophy doesn’t represent true return on investment.
Our clients make smart marketing decisions about who to engage, and which channels are worthy of investment.
"Healthtrax began working with Instinctive Insights last summer, (2017) piloting a just a few of our locations. To say we were impressed with their performance is an understatement. We quickly transitioned the direct mail and email for all 17 locations to Instinctive Insights. Instinctive Insights offers a data modeling process that is unparalleled.
They start by using our data to create a detailed member profile, and then apply predictive modeling using their database of demographic and psychographic information to target the ‘best of the best’ prospects in the surrounding area. Instinctive Insights addresses all of our locations separately to ensure we market to the correct audiences for each.
Using the data they have selected, their amazingly talented creative team designs persona-focused postcards to speak directly to each target audience. The process allows for us to not only be extremely targeted in our marketing, but also reduces the quantity and frequency of our mailings, giving us a better return on our investment. Above all, the team is extremely responsive and just a delight to work with."